Lucky Strike [since appearing prominently in “Mad Men”]
THEN Once this best-selling brand in the United States (and the cigarette of choice for Don Johnson’s character on “Miami Vice”) was selling 23 billion cigarettes a year.
NOW Its seemingly omnipresent place in Don Draper’s hands may not be the direct cause, but sales have grown by 35 percent since 2007. Even Don’s public cri de coeur against ever representing tobacco companies again, published in a letter to The New York Times after Lucky Strike left Sterling Cooper Draper Pryce in Season 4, hasn’t put much of a dent in sales.
– From “A Lucky Strike, Indeed: ‘Mad Men’ Enters Its Final Season in an Altered World” by Lorne Manly in the New York Times (April 11)