“I’m an editor at The Duke Chronicle, and I received a request from a researcher at the UNC-Chapel Hill School of Journalism to fill out a survey designed to ‘identify attitudes toward the implementation of monetization of mobile media products.’ Pretty standard stuff in media research these days. But here’s the punch line: it came in the mail — snail mail.
“This isn’t just a Blue Devil looking to rat out a Tar Heel. I just can’t believe that in 2013 someone would mail a survey to college students, let alone a survey about digital media!”
— From Lauren Carroll’s letter to jimromenesko.com (Dec. 4)