SFC Serial of the week: Friday vibes with “Fretts” magazine

Yet again, a Southern Folklife Collection┬áresearcher query pointed me to an unfamiliar item. ┬áPaging through Fretts magazine, “news from the instrument world,” was a treat. We have a number of issues from the magazine’s 10 year publication run. Fretts featured a variety of articles: including profiles of prominent players across the musical spectrum, from classical to country and rock, as well as articles on guitar playing techniques, and technical histories of the instruments themselves. See the full list of issues available at the SFC in the UNC Library online catalog. We especially enjoyed the Fender guitar advertisements like the one below from the back page of vol. 1, 1965. I have never played a Stratocaster while skating, might have to remedy that come Thanksgiving.

Also, the Southern Folklife Collection is pleased to announce the launch of our new homepage. Check it out at the following link and tell us what you think. http://www.lib.unc.edu/wilson/sfc/