I Bleed Blue

Today’s Targram Challenge is “I Bleed Blue.” When Tarheels say Bleed blue, of course, we’re talking about Carolina Blue and not the darker, wrong color blue, down the road.

According to the United States Patent and Trademark Office, “A trademark is a word, phrase, symbol or design, or a combination thereof, that identifies and distinguishes the source of the goods of one party from those of others.” Because of that, the University has registered many symbols, words, and phrases with the United States Patent and Trademark Office. Many of them we expect to see: Rameses, the Old Well, Zero Dark Thursday from last year, and UNC with these examples.

Here at UNC, the Department of Finance and Administration has a section for Trademarks and Licensing, which includes a PDF of have some of the registered trademarks. You can get into trouble for trademark infringement in similar ways that you can with copyright infringement.

If you have questions about Trademarks or anything else, please feel free to come talk to us in the Scholarly Communications Office!