Up in smoke?

Note from Elizabeth: I hope you’ll join me in welcoming the newest addition to the Morton team, Samantha Leonard! Sam is a Greensboro native in her first year of the grad program at UNC’s School of Information and Library Science, and is serving as our new digitization assistant (replacing David Meincke, who had the gall to move to California). This is Sam’s first post for V2H.


Since I started working for the Hugh Morton Collection in mid-December, I have been bombarded with many amazing images. When Elizabeth asked me to write my first blog post for A View to Hugh, I was somewhat overwhelmed by the choices. To narrow it down, I tried to think of current events. Recently, I scanned a group of negatives of various tobacco settings in North Carolina, and I immediately thought of the smoking ban for NC restaurants and bars that took effect on January 1st of this year.

North Carolina is the country’s leading tobacco producer and has a long history with the crop; this recent ban has been met both with praise and resistance. According to an article by Gary D. Robertson, North Carolina is the 29th state to prohibit smoking in restaurants and the 24th state to prohibit smoking in bars, making it the first of the “tobacco states” to ban smoking in public restaurants and bars.

To understand what a big deal this is for North Carolina and why it is relevant to the Morton Collection is to know that tobacco was one of the state’s main industries while Morton was taking the bulk of his photographs. But the times are changing, with North Carolina shifting to a more services-and-technology state. Robertson writes in his article:

“In 1978, tobacco accounted for 34 percent of all farm income in North Carolina, or $1.1 billion. Thirty years later tobacco production fell to $687 million, or only 7 percent of farm income, according to federal agricultural data. The amount of tobacco grown also fell during the same period from about 850 million pounds to 390 million pounds.”

So to honor this shift in North Carolina’s history and economy, I thought it would be fitting to look at a few of Morton’s striking tobacco images:



These photographs were taken in NC tobacco fields during the 1940s to early 1950s. I thought that the first picture was interesting because this man is smoking a cigarette while working in a tobacco field; I like the second one because it shows children, adults, and both whites and blacks working together in the fields. I like to think Morton is showing us how deeply ingrained tobacco is in his subjects’ lives, whether it be through farming, pleasure, or family.



These photographs are of a tobacco auction, probably in the early 1950s. Back in the heyday, tobacco auctions were a huge deal in North Carolina. People wore suits and ties! (To hear Gregg Goins and Steve Nelms talk about their first-hand experiences with tobacco auctions on NPR, click here). Now (just like smoking in restaurants and bars) tobacco auctions are no more, and tobacco warehouses are being remodeled into fancy condos and office buildings.

Though we have a history of wealthy tobacco corporations in NC (such as James B. Duke and the American Tobacco Company, Phillip Morris, and R.J. Reynolds), I appreciate that Morton took pictures of farmers and auctions; I believe he did this to shed light on the fact that tobacco has affected many on a personal level. So whether you’re sad or happy about the new cigarette ban, Morton’s photos show us that tobacco’s rich and interesting history in state is beyond debate.

5 thoughts on “Up in smoke?

  1. Interesting and informative, Sam, and your photo selection perfectly illustrates your points. Congratulations on your first V2H post. I look forward to your next one.

  2. Welcome, Sam. You folks have done a prodigious amount of work on this collection, and I have enjoyed the View to Hugh. I can remember when the thought of having to do something with his film was my biggest nightmare. I expect Bob Anthony and Stephen Fletcher remember the feeling. Regards, Julia M.

  3. Hi, I’m a technopreneur. But I’ve always fascinated with the pictures you post in View to Hugh. Looking at each picture is like seeing a whole tobacco industry in front of my eyes. Bravo!!

  4. Pingback: Up in smoke? « A View to Hugh | Drakz Free Online Service

  5. The man smoking while working in the tobacco field is J. C. Nye of Bolton, N. C. A different portrait of Nye is the cover photograph for the 6 August 1949 issue of THE STATE.

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