Mad Men made mountains ‘Great’

“Community leaders in Knoxville and Asheville got on the bandwagon — some out of a love of the mountains, some on the belief that tourism would bolster the local economy, some on the hope that a national park would result in better roads for the region.

“A New York publicity firm, brought in by the Knoxville Automobile Club, suggested the group call itself the Great Smoky Mountains Conservation Association. Soon the mountains themselves were referred to as the Great Smokies.”

— From “The National Parks: America’s Best Idea” (2009) by Dayton Duncan and Ken Burns

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