Though the most celebrated, the Grove Park Inn wasn’t the final project of quinine magnate E. W. Grove. In Swannanoa he created Grovement, a planned community ‘where people of moderate means can secure large lots at reasonable prices.’ ”
According to this oral history, Grove envisioned “a neighborhood as close to his grandparents’ town in England as he could recreate.”
In “Asheville: A History” (2007) Nan K. Chase refers to Grovemont as “unsuccessful,” apparently another victim of the city’s extreme vulnerability to the Crash of ’29.
Pictured: a celluloid advertising mirror from the collection. I wonder if this stone house still stands — sure looks built to last, doesn’t it?
2 thoughts on “A last legacy of Grove’s Tasteless Chill Tonic”
It does still stand and is occupied. It is the only home in Grovemont with an original zinc roof.
Is Grovemont the first planned community in the US?