New in the collection: Philip Morris boycott pinback

This celluloid badge was distributed by INFACT, a Boston non-profit, as it launched the Challenging Big Tobacco Campaign in 1994.

Philip Morris and its numerous subsidiaries such as Kraft were already under attack by the anti-smoking movement.

“We want to get parents outraged at attempts by the tobacco companies to get children to smoke,” said Joe Tye, president of Stop Teen-Age Addiction to Tobacco, which had started its own boycott in 1990.

At the same time Philip Morris was facing opposition for its support of a different  North Carolina product.

 

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