New in the collection: Buckhorn Mineral Water label

Label for Buckhorn Mineral Water listing its benefits for catarrh of stomach and bowels, constipation, and indigestion.

Even before its contemporary popularity, bottled mineral water was big business in North Carolina.

Buckhorn, drawn from a spring in Granville County, had its fans, but in 1919 the company’s wide-ranging claims collided with the expectations of the Food and Drug Administration.