New in the collection: Cheerwine soda jerk cap

Paper soda jerk hat with Cheerwine logo

“Generally,” Wikipedia explains, “soda jerks wore iconic white paper or cloth caps called ‘soda jerk caps,’ button-up shirts with a bow tie and an apron as their uniform….”

In 1932 the White Castle hamburger chain, headquartered in Columbus, Ohio, patented the style of paper hat worn by its employees and formed the Paperlynen Co. to manufacture them. Among Paperlynen’s many outside customers: Pepsi-Cola , Piggly Wiggly and Dwight D. Eisenhower’s 1952 presidential campaign.

The hatband inside this Cheerwine cap dates it as 1968.

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