“The cost of assembling, equipping and maintaining a successful [college football] team has become so inflated that some schools are losing money and giving up the game in disgust….
“$275,000… is what it cost the University of North Carolina to stay big time last season. …
“North Carolina’s well-dressed footballer wears out one pair of the finest yellow kangaroo shoes a season at $18 a pair…. The squad wardrobe consists of 146 complete uniforms at $132 apiece; the latest-type plastic headgear costs nearly as much as a whole uniform did back in the 1920s. The team eats at a training table that costs $23,000 a year to set and travels by chartered plane….”
— From “Football is pricing itself out of business” in Life magazine (Oct. 16, 1950)