During the greater part of the 20th century, municipalities in North Carolina were empowered to collect their own vehicle taxes — and to issue license plates. Local officials often saw this as an opportunity to add a unique self-promotional slogan.
If you’re advertising Apex, nobody’s likely to beat you to the title of “Peak of Good Living.” Or beat Benson to “Annual Sing-Mule Day,” Manteo to “Home of the Lost Colony,” Havelock to “Gateway to Cherry Point” or Love Valley to “Cowboy Capital.”
If, however, you’re claiming bragging rights to “Friendly People,” better expect some competition.