New in the collection: Commemorative Elvis rack cards

Charlotte News rack card for Elvis series beginning August 12

Charlotte Observer rack card for Elvis series beginning August 13

 

When Elvis died — Aug. 16, 1977 — the Charlotte Observer wasn’t prepared for the enormous demand for single copies. (We weren’t the only ones.)

A year later, however, the Observer and the afternoon Charlotte News had days of commemorative coverage lined up, as these two rack cards illustrate.