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Posts Tagged ‘our state magazine’

  “Never before had there been a coordinated statewide effort to showcase North Carolina as a destination. Tourism had the potential to lift the state out of economic despair. So in 1937, the newly created Division of State Advertising embarked on a campaign under the slogan ‘Variety Vacationland’…. “The phrase … would become mostly history […]

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On this day in 1933: The State, a weekly magazine boosting North Carolina’s industries, tourist attractions and lifestyle, debuts in Raleigh. Publisher Carl Goerch, a New York native who becomes the state’s most tireless promoter, will sell out in 1951, but the magazine continues to be published, most recently as the monthly Our State.  

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