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Posts Tagged ‘playboy enterprises’

‘I don’t want to be Hugh Hefner, just Derick Daniels’

Posted in Tar Heelia, tagged , , , , on September 28, 2017 | Leave a Comment »

I never met Hugh Hefner, but in 1979 I interviewed Derick Daniels, the Raleigh newspaper scion tapped by Hefner to shape up sloppily-run Playboy Enterprises. “Hefner — the vicarious experience — is our most important promotional product,” Daniels told me in his Chicago office.  “It’s a helluva lot more productive than taking out ads in […]

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