The story of Col. Joseph Shelby, the Overmountain Men and the Battle of Kings Mountain is well documented — less so the cigars named for him in the town named for him.
This ad appeared in the Danville (Va.) Bee on April 18, 1927: “Wanted: Responsible Salesman To sell Hava-Rexa, Champagne, and Colonel Shelby cigars to retailers. Attractive line; liberal commissions. Rex Cigar Co., Shelby, N.C.”
“Colonel Shelbys are growing in favor,” this pitch to dealers claims, but a Cleveland County history notes only that “After several years the business moved from North Carolina and smokers lost the pleasure of a local cigar.”