“The outer walls were covered in coal, and the roof was red-tiled. Beside the building, one can see some of the red delivery trucks. Founded in the 1920s, the company also traded in gasoline, motor oil, solvents and kerosene. The ‘house’ was part of an advertising gimmick in the ’20s to construct buildings of coal, [as survive in] Williamson, W. Va., and Middlesboro, Ky.”
Although F. & R. Coal & Oil Co. boasted that “We believe in our coal enough to build an office out of it,” its coal-clad testimonial is long gone, replaced by a tailgating lot for Carolina Panthers games. The four-story industrial building behind it survives as offices.