Kinston Produce Marketing Co. obviously covered a lot of ground, but this label likely was meant for a vegetable crate.
Thanks to Richard Garafolo, director of the Learning Resources Center at Lenoir Community College, for tracking the etymology of Kinoca: “I have talked with several members of a group that meets in our Heritage Place genealogy center. They believe this is an acronym – ‘Ki’ for Kinston, ‘no’ for North and ‘ca’ for Carolina.”