“The sex of a reporter can alter a reader’s trust in a news story, according to a recent survey by four professors in the School of Journalism at the University of North Carolina….
“Male respondents to the survey were generally found to be more sensitive to story bylines than female respondents. Students taking journalism courses were more likely to base their ratings on traditional sexual stereotypes.”
— From [MORE]: A Journalism Review (October 1975)
JimRomenesko.com reprints the whole story.