New in the collection: Sanitary Fish Market gizmo

Sanitary Fish Market bottle opener-Side 1

Sanitary Fish Market bottle opener Side 2
Aycock Brown was the first writer to extoll the virtues of Tony Seaman’s seafoods at the Sanitary Fish Market in Morehead City, and his squibs led to a growing clip file of free publicity the like of which has never been shared by another Tar Heel restaurateur. When Aycock was day-dreaming about photographic equipment for free-lancing, the grateful Seaman dropped a $350 press camera into his lap and launched him on his own….”

— From  “Aycock Brown sang the praises of the North Carolina coast”  by Jack Riley in the News & Observer (1949) [h/t Teresa Leonard]

At some point in its 80-year history – 1950s? — the Sanitary Fish Market piled on further promotion by distributing these pisciform pocket screwdriver and bottle opener tools on behalf of the VFW Welfare Fund.