New in the collection: campaign thimble

Thimble with words Sew Right for North Carolina Governor Charles W. JohnsonAdvertising thimbles are almost always twentieth-century American in origin. Generally, they were made of plastic or aluminum and mass produced and inexpensive. Used to support products that appealed to homemakers, these promotional thimbles were stamped or embossed with a business name or logo. What better way to get your business in front of your target audience than have her wear it on her fingertip?

— From “Timeless Tools: Thimbles” by Dawn Cook Ronningen at PieceWork (Aug. 17, 2020)

“Sew right for North Carolina” wasn’t enough to put Charles M. Johnson over the top in his 1948 gubernatorial primary against Kerr Scott,  but Dan K. Moore gave it another shot in 1964 — and he won.