Movie star joins farmer in touting Chesterfields

On this day in 1949: In one of a series of color advertisements on the back cover of The New Yorker magazine pairing a Hollywood star with a North Carolina tobacco grower, actress Joan Fontaine says, “In my home, guests always insist on Chesterfields because they’re so MILD,” while farmer Van W. Daniel of Ruffin says, “Chesterfield buys the best sweet, MILD cigarette tobacco. I have been a steady Chesterfield smoker for over 30 years.”