“Channel 7 has had three broadcast towers over the years in Grifton. The original one of 919 feet was the tallest in the market at the time. It was replaced in 1961 with a 1,549-foot tower, and then in 1978, the current 2,000 foot structure was erected.”
— From “WITN History: A Look At How We Began In 1955” at witn.com
How proud did the Greenville station feel about that 1,549-foot tower? Proud enough to label it “The High and the Mighty” — and to point out its supremacy to the Empire State Building (1,454 feet), the Eiffel Tower (1,063 feet) and the Washington Monument (555 feet).