The cool-kawaii : Afro-Japanese aesthetics and new world modernity. 2011. By Thorsten Botz-Bornstein.
“At the turn of the millennium, international youth culture is mainly dominated by two types of aesthetics: African American cool, which, propelled by hip-hop music, has become the world’s favorite youth culture, and Japanese aesthetics of Kawaii or cute, which is distributed internationally by Japan’s powerful anime industry. The Cool-Kawaii: Afro-Japanese Aesthetics and New World Modernity, by Thorsten Botz-Bornstein, analyzes these attitudes and explains the intrinsic powers that are leading to a fusion of both aesthetics.”
Interested in learning more? Check out what two reviewers had to say:
“By investigating the rich manifestations of two globalizing aesthetics—cuteness and coolness—Thorsten Botz-Bornstein offers a subtle interpretation that explores the nexus of consumerism, virtual reality, and ethics. “—Brian J. McVeigh, University of Arizona
“Thorsten Botz-Bornstein’s vast knowledge of philosophy and theory is amalgamated with his keen understanding of Japanese, African-American, and Afro-Japanese cultures to explain with precision, clarity, and valuable insights, tricky concepts such as kawaii, modernity, cuteness, coolness, kitsch, and dandyism. Drawing upon boundless examples, including those of Japanese manga and anime, Botz-Bornstein has given us a volume that will spark discussion and debate in a number of disciplines and set a standard for theoretical analysis.”—John A. Lent, Publisher and Editor-in-chief, International Journal of Comic Art
Happy reading! 🙂Sources: Summary: Syndetic Solutions Reviews: Lexington Books website