“Upset at the Chesterfield people for some reason, [Arthur Godfrey] once avoided doing a commercial through the entire program. Just as he was about to sign off, he said, ‘Oh, and today we’re brought to you by Chesterfields. They’re cigarettes’….
“One day he departed from the script he was handed for a Chesterfield ad and said, ‘You know what? Don’t buy ‘em by the pack. Buy ‘em by the carton. It’s probably cheaper.’ Six months later Liggett & Myers had to build a new factory…. They couldn’t keep up with demand….
“When Godfrey stopped smoking in 1953, he told his longtime sponsor, ‘I can’t sell your product when I don’t believe in smoking any more. I think it’s a terrible thing.’ Millions of dollars left CBS’s balance sheet that day.”
– From “Arthur Godfrey: The Adventures of an American Broadcaster” (2000) by Arthur J. Singer
I’m surprised Godfrey has held up so well on the Ngram Viewer — he was the Oprah of his time, but before the comments from Stephen and Jack in A View to Hugh, I can’t recall the last time I saw his name.