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Archive for September 16th, 2019

“NASCAR was its showpiece property, but [RJR] underwrote 55 other events and sports teams: Camel Biker Rallies, Camel Smokin’ Joe’s [previously Winston Eagle] hydroplane, Vantage golf championships, Salem ProSail, RJ Gold Bass Tournaments, Doral Skiing and more. “Says H.A. ‘Humpy’ Wheeler, president of Charlotte’s Lowe’s Motor Speedway, ‘When they write the history of marketing in […]

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