Somehow this booklet of coupons good for 30 quarts of milk has gone unused — but redemption today seems unlikely given the disappearance of Meadow Brook Farms from Gerton, an unincorporated community (population: 254) in Henderson County.
The back cover advises: “To make our coupon system effective, please place coupons under the milk bottle each day. Your strict compliance with this rule will be appreciated….”
But my favorite line is “Telephone: 3.”
“Sponsors [of television shows in the 1950s] paid particular attention to anything they thought would boost the competition….
“On the ‘Camel News Caravan,’ in an interview with ‘Lucky’ Luciano, only the mobster’s first name, Charles, could be used, so viewers would not confuse it with an ad for Lucky Strikes. The word ‘lucky’ seemed to pose a particular problem for American Tobacco’s competitors. Scriptwriters regularly combed through thesaurus to dredge up synonyms like ‘fortunate’ or ‘providential’ whenever the forbidden ‘L word’ popped up. How bad could it get? This bad: even the word ‘American’ was proscribed on one show….”
— From “The Box: An Oral History of Television, 1920-1961” by Jeff Kisseloff (1995)
Should Greensboro historians be offended to see a local craft brewery cheekily refer to its revered general as Natty? I don’t think so!
Nor do I think megabrewer Anheuser-Busch should have challenged — unsuccessfully — Natty Greene’s trademark application just because its own brand roster had staked out Natty Light, Fatty Natty and Natty Daddy.
“Five years after the abolition of slavery… a Methodist minister in the remote mountain town of Waynesville, North Carolina, carried out an act of reparation apparently unprecedented in U.S. history. Asa Fitzgerald signed an extraordinary land deed in August 1870, conveying most of his remaining property to nine ‘colored persons’ he and his wife’s relations had formerly enslaved. He transferred the land explicitly as restitution for the many years of unpaid labor ‘performed by them and their ancestors while in slavery’….
“For eight years Fitzgerald and his family lived with this remarkable arrangement in apparent peace. The Fitzgerald patriarch died in 1878 with little remaining property aside from his house, a small plot of land, and his library. It did not take long for his wife and children to take legal action undoing his novel transaction….”
— From “A Personal Act of Reparation” by Kirk Savage in Lapham’s Quarterly (Dec. 15, 2019)
After giving way to paper and then plastic versions, glass milk bottles have made something of a comeback — but without the cardboard disc lids of earlier days.
Here’s a colorful sample of lids from Terra Ceia Dairy, Pine State Creamery, Southern Dairies and Durham Dairy Products.
“[After FDR went to work as undersecretary of the Navy under Josephus Daniels], Eleanor Roosevelt brought from New York four servants, all white….
“When the Danielses had the Roosevelts to dinner … Eleanor appreciated her host asking the traditional blessing but had difficulty reconciling the piety with the harsh reprimand Daniels gave her that night at the table.
“Cloaked in his soft Piedmont voice, the secretary of the navy declared it unnatural for whites to assume a servile position in the house of a white family; only Negroes could wait on their superiors. ‘Whom else,’ he said, ‘could one kick?'”
— From “Eleanor” by David Michaelis (2020)
“Randy Travis changed the course of pop-leaning country music in 1986 with the release of his multiplatinum-selling ‘Storms of Life.’ In the next three decades, he charted 16 No. 1 songs including ‘Forever and Ever, Amen,’ ‘Deeper than a Holler’ and ‘On the Other Hand.’
“ ‘I can’t find another artist in any format in the history of music that turned a format 180 degrees right back into itself, a mirror of what it was, and made it bigger than it was before,’ Garth Brooks told The Tennessean.”
— From “Randy Travis opens up about childhood trauma, addiction struggles and the music industry in new memoir” by Cindy Watts in the
At the time of this concert the 37-year-old Marshville native had no reason to suspect his best decade was already behind him.
“In North Carolina, during slavery and into the era of sharecropping, people in the lowest caste were forbidden to sell or trade goods of any kind or be subject to 39 lashes. This blocked the main route to earning money from their own farm labors and forced them into economic dependence on the dominant caste.”
— From “Caste: The Origins of Our Discontents” by Isabel Wilkerson (2020)
The membership applications on the backs of these undated cards list either a post office box in Granite Quarry, a longtime center of Klan activity, or one in nearby Rockwell.
The “social visit” card — no membership application included — is especially chilling, isn’t it?