WWI solved cigarettes’ image problem

“[As recounted in ‘The Cigarette: A Political History’ by Sarah Milov, 2019] The cigarette century started slowly. Before the First World War, smoking had doubtful associations for most Americans. James Buchanan Duke’s American Tobacco Company pioneered the manufacture of desire by surrounding cigarettes with Orientalist fantasy, but the unintended¬† consequence of such advertising was to reinforce the connections in the popular mind between smoking and foreigners or immigrants: hot-blooded Italians, swarthy Turks, but not manly Anglo-Saxons….

“The war transformed cigarettes from symbols foreignness to emblems of patriotism….”

— From “Pinhookers and Pets” by Jackson Lears in London Review of Books