“On Nov. 10, 1918, a headline in The Asheville Citizen‘s editorial section declared: ‘An epidemic conquered.’ Evidence, the paper wrote, suggested overall cases of influenza were declining in the city. Within another week, the paper supposed, local health authorities would begin ‘the lifting of the various safeguards which have caused much inconvenience, it is true, but which, nevertheless, saved the community from the ravages of the scourge that has swept the world’….
“With restrictions loosened, influenza spread. On Dec. 1, 1918, The Sunday Citizen revealed that 32 new cases were reported within the previous 24 hours. The article continued:
“The health department states that the increase is undoubtedly due to the numerous gatherings and meetings of various kinds held this last week. When it was announced that churches, schools and theatres would reopen, the board states, the majority took it for granted that all epidemic danger had passed and governed themselves accordingly. Health officials said little last night but they looked grave.”
— From “How wishful thinking helped spread the 1918 influenza” by Thomas Calder in Mountain Xpress (April 21, 2020)
“The social impact of the [1918 flu] epidemic extended well beyond medical masks.
“According to the [Asheville Citizen], the health scare led to the reemergence of flasks, despite the state’s 1908 referendum on Prohibition. Rather than nipping on whiskey, owners now carried mouthwash in the containers. ‘[I]t’s easier to practice oral hygiene when the disinfectant comes from the receptacle which formerly held … Scotch,’ the paper observed.”
— From “The 1918 influenza changes social norms” by Thomas Calder in Mountain Xpress (Oct. 31)
“Asheville was slow to take up the great game of golf. The Asheville Country Club at the foot of Sunset Mountain [had] a nine-hole golf course, but the standard course had become 18 holes. The Southern Railway, in bringing people to Asheville, found resistance on account of the lack of a good golf course….
“S.H. Hardwick of the Southern Railway came to Asheville under auspices of the Chamber of Commerce and in an open meeting put the matter up to the citizens. As a result, a complete change occurred. Instead of one being regarded as a freak if he played golf, or wore knickers or subscribed to stock in the Asheville Country Club, he became a patriot. It was a popular thing to do. If that was what Asheville needed to keep its spring business, it helped greatly until the summer crowds started toward the mountains. The Asheville club expanded to the full 18 holes.
“One afternoon I accompanied E.W. Grove, to the top of Sunset Mountain to a point on the eastern end of the ridge. Mr. Grove designated this spot for his new hotel [the Grove Park Inn, which would open July 1, 1913]…. Later I learned his St. Louis bankers vetoed the site because they feared that the hotel would not succeed unless it was at the foot of the mountain facing the new golf course and had a patronage spread uniformly over the year….”
— From “Jeffress, Former Newspaperman Here, Describes Asheville of 1908-1911” by Edwin Bedford Jeffress in the Asheville Citizen (March 26, 1950) [excerpted in “Golf takes full swing in Asheville” by Thomas Calder in the Mountain Xpress (Nov. 8)]