“As with cotton, the price of milk was volatile. ‘Milk wars’ were common, as distributors continuously undercut one another….
“According to the Gaston Gazette, a milk war was occurring in Shelby in 1972, when Ab Wolfe of Sunrise Dairy in Gastonia said of a proposed regulation, ‘It discriminates against the little distributor. The big boys are going to eat us up.’ ”
— From “Cleveland County Agriculture” (2016)
“Sunrise Dairy, Gastonia, N.C., ceased operation in June after 46 years as a dairy processor. Management is liquidating and disposing of equipment.”
— From “Sunrise Shutters” in Ice Cream Field and Ice Cream Trade Journal (1974)
More on North Carolina’s once prominent dairy industry, as told through its bottle lids here and here.
