New in the collection: Little Rebel pickle label

Rectangle label with the words Little Rebel and an image of a soldier in a blue uniform.

Mount Olive Pickle Co. captions a Little Rebel label as “circa 1940,” which makes me wonder whether the concept sprang from the 1935 movie “The Littlest Rebel.”  (Quite a plot! “Shirley Temple’s father, a rebel officer, sneaks back to his rundown plantation to see his family and is arrested…. Shirley and ‘Bojangles’ Robinson beg President Lincoln to intercede.”)

Regardless, Mount Olive updated its labels in 1953 and again in 1967, gradually eliminating its distinctive brands such as Little Rebel, Carolina Beauty and Mopico.

And here’s a colorful label from Mount Olive’s onetime rival Chas. F. Cates & Sons of Faison.

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