New in the collection: Colonel Shelby cigar brochure

Two page advertising spread that reads "Dealers are enthusiastic over Colonel Shelby Cigars" and includes images of several cigar boxes.

The story of Col. Joseph Shelby, the Overmountain Men and the Battle of Kings Mountain is well documented — less so the cigars named for him in the town named for him.

This ad appeared in the Danville (Va.) Bee on April 18, 1927: “Wanted: Responsible Salesman To sell Hava-Rexa, Champagne, and Colonel Shelby cigars to retailers. Attractive line; liberal commissions. Rex Cigar Co., Shelby, N.C.”

“Colonel Shelbys are growing in favor,” this pitch to dealers claims, but a Cleveland County history notes only that “After several years the business moved from North Carolina and smokers lost the pleasure of a local cigar.”

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