Here in Chapel Hill, the daffodils are blooming, the world is mud-luscious, and the sweet sound of sneezing floats on the breeze. It must be spring!
As the buds begin to blossom, so too does the tourist season in North Carolina. To provide some perspective on the development of the tourism industry in the Old North State (and Hugh Morton’s role in it), we offer our newest essay in the Worth 1,000 Words series: Selling North Carolina, One Image at a Time, by Richard Starnes.
Starnes is an historian specializing in southern history and Appalachia, Associate Professor and History Department Chair at Western Carolina University, and author of the 2005 book Creating the Land of the Sky: Tourism and Society in Western North Carolina.
Read, share, discuss, and enjoy.