Cole got listeners out of bed, farmers out of mud

On this day in 1952: Collier’s magazine profiles Grady Cole as “Mr. Dixie.” Cole, a homespun announcer who wakes up the Piedmont every morning on WBT, has been Charlotte’s premier celebrity since 1929.

“Cole says he’s still not a professional radio man,” Collier’s notes. “But he snows under all rivals, and his droll news and weather reports bring him $100,000 a year.” His share of the Charlotte audience: 71 percent.

Gov. Kerr Scott is credited with the state’s massive rural road-building program in the early ’50s, but it was Cole who generated popular support with his long-running “Get Farmers Out of the Mud” campaign.


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