Cousin Emmy: Looking for a Name

CD Cover, Carolina Chocolate Drops seated with instruments, sepia-toned to appear oldLast year, while writing a final research paper on the Carolina Chocolate Drops’ wonderful 2012 album, Leaving Eden, I encountered the music of the late hillbilly performer Cousin Emmy. The Carolina Chocolate Drops had covered her single “Ruby” for the album, notably adding a beat boxer for their arrangement. I loved the song, and the difficulty of finding anything beyond variations on the same basic biography of Emmy was intriguing. Besides wondering how her actual childhood and life compared to the brief anecdotes I found mentioned constantly, I came upon a more simple question: what was her real name?

In theory, the answer was as simple as the question: several credible sources mentioned Cynthia May Carver as Cousin Emmy’s real name. However, the 1946 Decca single that featured “Ruby” credited the songwriter as one “Joy May Creasy.” When the Osborne Brothers had their first hit on MGM Records in 1956 with their rendition of “Ruby Are You Mad,” the song was simply credited to Cousin Emmy, suggesting that Joy May Creasy and Cousin Emmy were one and the same. This seemed to be further confirmed by an oft-cited 1943 Time magazine profile that claims Cousin Emmy was christened Joy May Creasy outside Lamb, Kentucky. After searching pictures of gravestones, countless liner note mentions, copyright renewals, and census records, I had found many more instances of both names, including some minor variations (Mae instead of May, Jo rather than Joy, etc.). I felt that I could safely conclude that both these names held some truth, and the variation in reporting was probably due to a failed (and unmentioned) marriage, the use of pet names, and/or some other unknown factor.

Record label, Cousin Emmy's song "Ruby," Decca Records; LP Cover, Osborne Brothers sitting with instruments, stylized writing of Ruby

This summer, I was fortunate to begin working here in the Southern Folklife Collection, where I have been exposed to a wealth of information on early hillbilly performers like Cousin Emmy. As I pulled items for researcher questions and digitization, I began to revisit Cousin Emmy and to try to add some more context to her story. I settled on a simple goal: find a resource that mentioned both Joy May Creasy and Cynthia May Carver, or at least something that explained the difference.

In the SFC Song Folio Collection (30006), I found Chimney Corner Songs, FL-0137, which offered an interesting biography of Cousin Emmy and her fellow performers. Although it did not specifically mention her real name or a marriage, it led me to two different, illustrative sources in the Special Collections and Archives at Berea College. First, I searched a similar songbook collection and found a songbook that includes a biography for Johnny Creasy, the announcer on Cousin Emmy’s show, that also mentions his attraction to Cousin Emmy. Chimney Corner Songs was published and largely credited to John Lair, whose papers and correspondence are held at Berea. In that correspondence is a 1941 letter from Cousin Emmy, in which she champions herself and her husband, an announcer: “My husband is a very good announcer. We both work nice together.”

Song folio cover, drawing of fireplace and photos of Cousin Emmy and Frankie MooreBlack and white photograph of cousin emmy

So, Cousin Emmy was born Cynthia May Carver outside Lamb, Kentucky. At least at some point, she also went by Joy. She was married to a Johnny Creasy (whose first name might have been Alfred) for some time, despite many claims, including in the Time article, that she had never married.

Of course, I also found a scribbled note card in the SFC Artist Name File (30005) for Cousin Emmy, NF-538, that states “Cousin Emmy was married to Joe Fred White before she was in radio (He’s in Florida).” In the Entertainment Industry Magazine Archive, an online database, I found a small blurb in a 1949 issue of Variety magazine:

“St. L.’s ‘Cousin Emmy’ Divorced

St. Louis, June 14

Elmer Schaller, farmer living at Lenzburg, Ill., near here, last week won an uncontested divorce from his wife, who has been the “Cousin Emmy” of KMOX’s early a.m. hillbilly program. Couple was married April, 1945, and separated March, 1948. Mrs. Schaller has been a radio entertainer for seven years.”

handwritten notes on Cousin Emmy

Cousin Emmy’s on-stage persona and biographical information were constantly being tailored to her audience, from hillbilly music on the radio to the folk revival with Alan Lomax in the 1940s and the New Lost City Ramblers in the 1960s. Separating all the details of her life from the stories spinning all around her would surely be an impossible task, but I plan on putting on “Ruby” and digging around a little more.two posters, one featuring Cousin Emmy and other performers, the other is the Cousin Emmy Show