Lumber industry enlisted tree farmer Andy Griffith

“Throughout the postwar years the [National Lumber Manufacturers Association] and its lobbying arms…  even recruited celebrity endorsements. In the 1960s, Andy Griffith, perhaps the most recognized television personality of the age, served as an official spokesman for tree farms. In one of his recorded messages, he explained

” ‘See I’m a tree farmer myself. My tree farm in Dare County, North Carolina is growing strong. We have 135 acres….So I know what the American tree farm system is all about and I believe in it. …There are about 4 million of us private landowners in the United States, and altogether we own nearly 60 percent of this country’s commercial land…. Without your volunteer effort and help the tree farm program wouldn’t be where it is today.’ ”

— From “American Canopy: Trees, Forests and the Making of a Nation” by Eric Rutkow (2012)